MOW - Master of Wine: A Virtual Journey in the World of Wine

Master of Wine is Nivit's new project for the virtual production of your own wine. MOW is much more than merely a video game. This is an innovative platform that allows players to immerse themselves in the world of viticulture, giving them the opportunity to become real producers of virtual wine. By acquiring a plot in a virtual vineyard, coupled with a real patch of land, players begin their journey in the creation of a unique wine.

Gamification is at the heart of MOW, offering consumers a hybrid experience that embraces both the digital and the physical worlds. The mission is to involve players in the exciting story of wine production, from growing the grapes to tasting the end product. Gamification not only entertains, it educates, transforming the wine production process into a real adventure.

A distinctive aspect of MOW is the connection between the virtual and the real. Players not only follow the production phases of their wine in the digital world but are also involved in the real life of the associated vineyard. This bridge between the virtual and the real creates a unique experience, where the player can see and feel the challenges and the joys of real winegrowing.

What’s more, it is not limited to offering the experience of an engaging game, it introduces new tools to reinforce the link between the producer and the client in the wine sector. The direct participation in wine production promotes a deeper connection, a sense of belonging and an appreciation of the artisanal process.

As well as promoting the direct link between producer and client, MOW aims to spread the “culture of wine”. This does not only concern the end product but embraces the intangible legacy of wine: knowledge, traditions, good practices, research, innovation and experimentation.

In conclusion, MOW – Master of Wine stands as a pioneer in the integration of video games and viticulture, offering a captivating experience that goes beyond mere entertainment.